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For Immediate Release


Delmarva Challenges Customers to Save Energy for Schools

Newark, Del. -- Delmarva Power recently launched the Delmarva Energy Challenge, a pilot program, to 56,000 eligible residential customers in Wilmington, DE. The Energy Challenge is an energy saving game that gives customers a fun way to compete with their friends and neighbors to save energy and win prizes for themselves as well as their favorite Wilmington, Delaware, K - 12 public school.

Customers that play on behalf of their favorite Wilmington school can help them win prizes ranging from $2,500 -­ - $10,000 by encouraging others to sign up and save energy. Individuals can also win prizes for themselves for saving energy in their homes such as gift cards and tablet computers.

"We are thrilled to bring this innovative new program to our customers," said, Charles Dickerson, program architect and Vice President of Performance Management and Support Services. "This is one of the first programs of its kind, combining social gaming and the customer's desire to make a difference. When customers play, they will obtain valuable energy saving information to help them reduce their usage which in turn can lead to amazing incentives for the whole community."

Delmarva Power partnered with Simple Energy to bring customers the Energy Challenge platform, where they can monitor their energy usage online and compete with friends to save energy. The Simple Energy platform helps users to understand their energy use with actionable insights and an easy points system that scores them against their friends. It normalizes customer's energy usage, allowing participants to compete with their friends -- similar to a golf handicap.

The program is open to Delmarva Power residential customers residing in eligible City of Wilmington zip codes (19801---19806) who are not enrolled in other pilot programs such as Green Power or Net Metering, and the Peak Energy Savings Credit Program. The contest runs until May 31, 2013.

To participate, log on to and connect your eligible Delmarva Power account. Participating customers have access to an interactive dashboard where they can view valuable energy saving tips and monitor their energy usage to see which behavior changes make an impact at home. Customers can also view their usage compared to others and see where they rank among their friends and team members. The more energy a household saves, the greater their chances of winning great prizes.

"The Energy Challenge is a fun and easy way to get engaged in thinking about your energy use and become empowered to manage your energy consumption, and potentially support a great cause in the process…the students," Dickerson said.


About Delmarva Power  : Delmarva Power, a public utility owned by Pepco Holdings, Inc. (NYSE: POM), provides safe and reliable energy to more than 500,000 electric delivery customers in Delaware and Maryland and over 122,000 natural gas delivery customers in northern Delaware .

About Simple Energy  : Simple Energy uses social game mechanics to change how people save energy and how utilities engage their customers. Simple Energy's customer engagement platform and applications combine leading behavioral science research and social game mechanics that encourage energy efficiency. Participants in Simple Energy programs compare their real energy usage with their friends and neighbors, making energy efficiency Social, Fun, and Simple TM .

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